Sox On 35th is a Chicago-based sports media company founded by Joe Binder in 2016. What began as a Twitter account during the early stages of the White Sox’ mid-2010s rebuild has grown into one of the most prominent independent voices covering the franchise, producing original written content, graphic designs, photos, videos, and podcasts year-round. Today, Sox On 35th is run by a staff of more than 15 contributors, led by Binder and editor-in-chief Jordan Lazowski.

Our mission is to deliver the most engaged, thoughtful, and fan-first White Sox coverage online to fans in Chicago, across the country, and around the world. We cover everything from breaking news and game recaps to minor league player development, historical deep dives, opinion pieces, and long-form interviews. Our podcast, hosted by Duke Coughlin, Jordan Lazowski, and Nik Gaur, is now in its fourth full season, with over 100 episodes produced, including live interviews with White Sox players and personalities.

Over the years, Sox On 35th has partnered with several major brands and media outlets, including BreakingT, STN Video, Guaranteed Rate, NBC Sports Chicago, and iHeart Media. We have also collaborated with the White Sox on events such as Southpaw’s 21st Birthday and Charities Day. Our contributors have appeared on White Sox Pre/Postgame Live programming, and Sox On 35th has been consistently recognized by FeedSpot as one of the top baseball blogs and leading independent White Sox outlets.

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