SOX ON 35TH
OUR STORY
I founded Sox On 35th in December 2016 at the beginning of the White Sox' offseason roster rebuild. What began simply as a Twitter account and small passion project quickly grew into an independent media outlet with more than 135,000 combined social media followers.
Today, I lead a team of over 10 contributors who produce original written content, graphics, photos, videos, and podcasts year-round. Along the way, our brand has partnered with organizations such as BreakingT, NBC Sports Chicago, and iHeartMedia, collaborated with the White Sox on community events, and earned recognition from FeedSpot as one of the top 40 baseball blogs in the country.
MY ROLE | FOUNDER & OWNER
MULTIMEDIA PRODUCTION
Oversee, develop, and manage the production of multimedia content across video, photography, graphics, and podcasting for digital and social distribution.
BRAND & EDITORIAL
Establish and maintain the brand's voice, identity, and editorial direction, while overseeing coverage across the Major League and Minor League landscape.
SOCIAL MEDIA
Lead social media strategy and content distribution across platforms, growing Sox On 35th into a brand with more than 135,000 combined followers.
TEAM LEADERSHIP
Recruit and manage a team of 10+ contributors, coordinating writers, photographers, designers, and podcast talent while overseeing daily operations and managing business partnerships.
SOCIAL CONTENT
BREAKING NEWS
POP CULTURE
GAME HIGHLIGHTS
ORIGINAL MULTIMEDIA
NOTABLE CAMPAIGN | CHARITIES DAY 2026
Sox On 35th was one of three brands selected to participate in the Chicago White Sox' annual Charities Day fundraiser during Sox Serve Week 2026. As part of the initiative, we collaborated with the team on a limited-edition shirt benefiting White Sox Charities, with the top-selling design earning a $5,000 donation to its creator's designated charity.
Through a coordinated social media campaign and partnership with our designated charity, the Pierce Foundation, we sold more than 700 shirts and generated over $17,500 in sales. Our design was the campaign's top seller, earning an additional $5,000 donation for the Pierce Foundation.